Education

Executive

(Vice President and above)

Educational Overview
The Executive Track is designed for those of you who are vice-presidents or above in your organizations. You have responsibility for leading a team and for major initiatives in your organization. You must be able to understand complicated business and financial matters beyond the Profit & Loss statement. Your ability to influence across your organization is paramount. You attend the Annual Leadership Development Conference to learn new skills as well as to network and learn from others who are at or above your current job level because you know that continuous growth is critical for your career progression.

Sunday, March 8, 2015

2:30 - 4:30 pm
Get The Most Out of Conference!
It has been proven that to ensure success leaders must take charge of their careers. And, be consistent and strategic about it!  WFF provides access to a multitude of insightful learning opportunities beginning with the Leadership Competency Assessment (LCA).  WFF also provides access to the WFF Strategic Career Development Roadmap and comprehensive, yearlong programming to build competencies necessary for career advancement. 

What you will learn in this essential conference kick-off session is how to leverage these resources while you are at conference, as well as throughout the year, to drive your career forward. Plus, get inspired by thought leader and author Marilyn Sherman as she shares ideas, tools, and examples to help you manage your development and connections at conference and beyond!

5:00 - 6:30 pm
Opening General Session

Monday, March 9, 2015

8:30 – 10:00 am
General Session

10:30 am – 12:00 pm
How Smart Organizations are Rethinking Innovation
Speaker: Daniel Pink
Competencies: Influence and Diplomacy, Building High Performance Teams

Today, innovation is everyone's job.  That's why a top concern of organizations around the world is not just generating a few new ideas—but creating an entire culture of innovation.

In this entertaining and provocative presentation, Daniel Pink, bestselling author of Drive, A Whole New Mind, and To Sell is Human, shows how to build that culture.

Using the latest findings from social science along with an array of fascinating stories, Pink reveals the big ideas and practical steps that innovators need to move others to their side. 

You will learn:

  • The single most important question you want colleagues and customers to ask
  • The 6 new pitches of the 21st century
  • How “blemishing” your offering can lead to increased buy-in
  • How the 3 principles of improvisational theater can open others to your idea
  • Why reducing others’ options can actually increase your persuasiveness
  • How making your offering both personal and purposeful can deliver big results.

You’ll learn which environments promote innovation—and which suffocate it. And why people accept some breakthroughs and reject others.  And you’ll learn new techniques, as Dan demonstrates ways to talk about innovations with colleagues, bosses, and customers.

2:00 – 3:30 pm
How to be a More Effective Strategic Thinker

Speaker: John Spence
Competencies: Strategic Thinking and Visioning, Building Trust

Strategic thinking is a must to reach higher levels in your career.  John Spence shares ideas and tools you’ll use to further develop yours, based on the strategic thinking program he’s delivered for 14 years at the Wharton School of Business.

During this fast-paced and information-packed workshop, you’ll learn best practices on how to be a more effective strategic thinker, which John Spence has gleaned from top companies around the world. You’ll work on individual exercises and in teams. 

Key elements covered include: 

  • The five foundations of strategic thinking.
  • How successful companies create focused strategies.
  • The importance of learning to say "no."
  • New and innovative business models.
  • The most effective critical analysis tools.
  • Common mistakes in strategic thinking and planning.
    In addition, you’ll receive hands-on information to aid you in implementing what you learned:
  • An e-workbook that outlines all of these ideas.
  • John Spence’s complete strategic thinking and planning e-handbook to guide you through the various steps in creating a solid strategic plan.

You will gain insights and tools proven effective in real-life situations that you can implement immediately to make a dramatic positive impact on your ability to think more strategically.

4:00 – 5:30 pm
Full Engagement Leadership

Speaker: Michelle Stacy
Competencies: Awareness and Insight, Coaching and Mentoring

Only people can generate growth, because only people can innovate.  Yet most companies don’t achieve the innovation and growth they desire—because too many leaders let employees become disengaged.

Growing at a 61% CAGR at Keurig meant each person had to bring 100% to their work.  As President, Michelle Stacy led Keurig to achieve explosive growth and ground-breaking innovation.

In this session, Michelle shares stories and lessons learned.  You will bring back practical tools and ideas so that you continue to grow your own leadership skills and build highly engaged teams. 

You’ll learn these 8 Lessons:

1. Why it’s essential to be yourself (and how to do it!).
2. How to balance 6 key components of leadership.
3. How to build a personal leadership statement.
4. Why “seeing the apple” is important when listening to opinions.
5. How to create engagement by bringing out “the star” in everyone.
6. What you do, and how you do it, creates the culture.
7. How to “listen for greatness” from others.
8. The importance of the middle to drive business results.

You’ll be inspired and ready to grow employee engagement—and positive business results!

Tuesday, March 10, 2015

8:30 – 10:00 am
General Session

10:30 am – 12:00 pm
Keurig, Gillette Mach3, and Oral-B: 5 Strategies that Transform Innovation
Speaker: Michelle Stacy
Competencies: Driving for Results, Building High Performance Teams

Innovation is fundamental to growth. Yet, companies frequently don’t achieve the full potential of their innovation programs. 

As a senior executive at Gillette, Proctor & Gamble, and Keurig, Michelle Stacy led the innovation of the Mach 3 razor, the Oral-B toothbrush, and the Keurig coffee system.  These ground-breaking innovations not only propelled revenue and profits, they transformed categories. 

How do you build innovation programs that transform categories?  Michelle identified five crucial ingredients for building highly successful innovation programs.  In this talk on strategy and innovation, she shares hard-won insights—that you can put to use back at work.   

You’ll learn these 5 Strategies:

  • Think about the “possibility” not the “probability” of innovation.
  • Delight the consumer/customer on multiple dimensions.
  • Know your “Super Consumers” and emotionally engage them.
  • Build value in your supply chain.
  • Keep an innovation mindset and maintain the right resources.

You’ll learn how these strategies made a difference for Gillette Mach3, Oral B Pulsar and Stages, and Keurig Single Serve Coffee Makers.  You’ll be eager to implement these five business strategies to improve your own new products and services programs!

12:00 – 2:00 pm
Networking with the Leaders Lunch

2:00 – 3:30 pm
Global and Generational Marketing
Speaker: Richard Honack
Competencies: Awareness and Insight, Strategic Thinking and Visioning

Professor Richard Honack is adept at explaining the changing nature of working, leading and marketing in today’s Global ‘Nanosecond Culture,” particularly the way that technology and generations are changing the way customers, both B2B and B2C, expect companies to communicate with them..  Honack guides participants through this complex process with remarkable clarity, using his Kellogg research and other sources to support his global concepts and strategies that will impact the workplace in what some are calling the next “technological and cultural revolution.”  Honack will show the latest data on internet and social media usage across countries and generations and the influence it has the behavior of employees, clients and consumers.

He also will be spend time discussing the values and leadership traits of today’s six different generations. He will emphasize the interaction of parents and grandparents with Gen Y (17-35 years old) and why this generation is splitting into two distinct subsets. He will focus on the iPad, E-reader, tablet and Smartphone explosion and what you can expect in the workplace during the next two to three years and how companies will have to adapt to these new customer consumption habits.  He will emphasize the accelerating the need to change and adapt faster than ever in business history. 

4:00 – 5:30 pm
Global and Generational Marketing (Cont.)
Speaker: Richard Honack
Competencies: Awareness and Insight, Strategic Thinking and Visioning

Professor Richard Honack is adept at explaining the changing nature of working, leading and marketing in today’s Global ‘Nanosecond Culture,” particularly the way that technology and generations are changing the way customers, both B2B and B2C, expect companies to communicate with them..  Honack guides participants through this complex process with remarkable clarity, using his Kellogg research and other sources to support his global concepts and strategies that will impact the workplace in what some are calling the next “technological and cultural revolution.”  Honack will show the latest data on internet and social media usage across countries and generations and the influence it has the behavior of employees, clients and consumers.

He also will be spend time discussing the values and leadership traits of today’s six different generations. He will emphasize the interaction of parents and grandparents with Gen Y (17-35 years old) and why this generation is splitting into two distinct subsets. He will focus on the iPad, E-reader, tablet and Smartphone explosion and what you can expect in the workplace during the next two to three years and how companies will have to adapt to these new customer consumption habits.  He will emphasize the accelerating the need to change and adapt faster than ever in business history. 

Wednesday, March 11, 2015

8:30 – 10:15am
Communities of Interest Educational Sessions

10:30 am – 12:00 pm
General Session

 

News Updates

Dynamic Roster of Foodservice Industry CEOs and World Renowned Speakers To Keynote the 2015 Women’s Foodservice Forum Annual Leadership Development Conference
Dallas, TX ( February 4, 2015) – The Women’s Foodservice Forum (WFF) announced today that industry icons Buffalo Wild Wings CEO Sally Smith, Coca-Cola Chairman and CEO Muhtar Kent and McDonald’s CEO Don Thompson will keynote the 2015 WFF Annual Leadership Development Conference to be held on March 8-11, 2015 at the Orlando World Center Marriott in Orlando, Florida. The lineup of renowned thought leaders will also include best-selling author Daniel Pink and long-distance swimmer Diana Nyad.

This year’s theme is “Changing the Face of Leadership” and marks the culmination of a year-long celebration of WFF’s 25 year anniversary.  “It’s amazing that WFF emerged out of the vision of 14 women who came together to discuss the state of women in foodservice 25 years ago and has blossomed into meeting the needs of our industry’s companies and thousands of individuals on an annual basis,” said Hattie Hill, WFF president and chief executive officer. “We expect nearly 3,000 women and men ranging from emerging leaders to mid-level, senior and C-suite executives in the foodservice industry from across the United States and Canada to attend this year’s conference.”

The three-day event delivers best-in-class content, builds meaningful and strategic industry connections and develops core leadership competencies. In addition to dynamic keynote addresses, there will be numerous educational sessions on topics ranging from strategic thinking to increasing employee engagement to the art of leadership storytelling.

“I’m pleased to be part of an organization that is focused on helping diverse talent not only understand what is possible in our industry, but also build the competencies needed to create strong careers, great businesses and a pipeline of ready talent,” said Kat Cole, WFF’s 2015 board chair and president of Cinnabon, Inc. “As WFF embarks on the next 25 years, we will continue to help foodservice-related companies and professionals maximize their success in elevating and retaining women leaders and strengthening the business and leadership capabilities of diverse talent. As part of one of the largest industries in the country employing more than 13.5 million people, we have an opportunity and an obligation to build diverse talent, drive top performance and be an industry of choice for generations to come—WFF will be a catalyst in that effort.”

“We are pleased that Brinker International, Inc., The Coca-Cola Company, PepsiCo and Sysco Corporation are among the top supporters of the 2015 WFF Annual Leadership Development Conference and are committed to our mission of advancing women leaders in our industry,” stated Hill.

Registration Opens for WFF 2015 Annual Leadership Development Conference
Dallas (October 15, 2014) – Registration is now open for the WFF (Women’s Foodservice Forum) 2015 Annual Leadership Development Conference. This year’s conference will be held at the Orlando World Center Marriott in Orlando, FL. March 8 – 11, 2015.

Sold out last year with record-breaking attendance (3000+), this year’s event is sure to be as memorable. Make plans today for your team to attend and receive premier leadership development paired with the only industry networking opportunity of its kind. The 2015 WFF Annual Leadership Development Conference will focus on elevating the foodservice industry, advancing organizations and developing leaders. Attendees will be inspired by key note speakers and go home with actionable insight learned in first-class breakout sessions to share with their teams and implement in their own careers.

To ensure that you don’t miss out, register today!